“The black apron is what makes it so fun and exciting for our partners! I remember when I first started working at Starbucks as a barista, the first thing set on my mind was learning everything I could about coffee so I can wear the black apron. It continues to be a source of pride for partners to visually showcase their knowledge and skill. One piece of feedback has been clear: becoming a Coffee Master and receiving a black apron was one of the coolest parts of being a barista at Starbucks.
In his first 30 days back as CEO, Howard Schultz and senior leaders have met with partners all around the country in collaboration sessions to co-create the future of Starbucks together.
Starbucks partners’ passion and knowledge about coffee is one of the many things that sets the company apart, drives connection and makes the Starbucks Experience spark joy. Nearly 20 years ago, Starbucks introduced the Coffee Master program and black aprons as a special designation for partners around the world who are experts in coffee knowledge. The program recognizes partners and celebrates their coffee passion as a symbol of Starbucks ongoing commitment to ensuring a sustainable future of high-quality coffee. Starbucks announces the return of the Coffee Master program for retail partners in North America.
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